{"id":8483,"date":"2019-11-22T04:20:00","date_gmt":"2019-11-22T04:20:00","guid":{"rendered":"https:\/\/arliemediadesign.com\/?p=8483"},"modified":"2025-03-19T04:21:20","modified_gmt":"2025-03-19T04:21:20","slug":"how-cook-places-relationships-at-the-heart-of-their-business","status":"publish","type":"post","link":"https:\/\/www.happy.co.uk\/blogs\/how-cook-places-relationships-at-the-heart-of-their-business\/","title":{"rendered":"How COOK Places Relationships at the Heart of Their Business"},"content":{"rendered":"\n<p>COOK has been around for 21 years. It\u2019s a frozen food business that cooks food and sells it in shops on the high street. This, along with their e-commerce and home delivery operations, amounts to a workforce of about 1,200.<\/p>\n\n\n\n<p>Relationships have been at the centre of the company since day one. It\u2019s certainly not the easy way, says Rosie: \u201cLeaning into relationships and working with humans and our egos can be a messy, challenging business.\u201d But this hasn\u2019t stopped COOK from prioritising relationships.<\/p>\n\n\n\n<p>Not only are strong relationships the basis of wellbeing, but they\u2019re also the most vital contributor to human happiness. \u201cThe longest running study of happiness ever is the Harvard Grant Study,\u201d says Rosie. \u201cIt\u2019s taken seven decades and its conclusion is really clear, which is our sense of happiness and fulfilment across a lifetime depends on the warmth of our relationships with others.\u201d<\/p>\n\n\n\n<p>Relationships don\u2019t just buttress contentment \u2013 they help people to thrive, both inside and outside of work. This is something COOK has learned through its scheme to help put people with barriers to employment back into work. And from a commercial standpoint, the data clearly indicates that when a shop team has good relationships, the shop performs better.<\/p>\n\n\n\n<p>There\u2019s no imbalance in terms of how COOK approach commercial strategy and how they approach relationship; each is pursued with serious intent. They\u2019ve identified three key things to cultivate and nourish great working relationships. \u201cThey need common purpose, they need clarity and they need appreciation,\u201d says Rosie.<\/p>\n\n\n\n<p>Common purpose ensures that when things get tricky and relationships start to fray, there\u2019s something to come back and build from. Beyond this, every year COOK runs a culture collective event where 200 team leaders take two days out to gather and reflect on why they\u2019re doing what they\u2019re doing.<\/p>\n\n\n\n<p>Clarity means understanding how to use one\u2019s skills to contribute to successful operations. When clarity is lacking, that\u2019s when political disputes arise and relationships break down.<\/p>\n\n\n\n<p>Rosie identifies appreciation as the most important element of all. \u201cWe want to be appreciated for what we\u2019re bringing to the party and that in turn makes for better relationships,\u201d she says. COOK has a commitment to meet the needs of those working in the organisation. This is demonstrated in a variety of ways, such as financial wellbeing workshops, mental health and confidence workshops, and English workshops for the Eastern European workforce.<\/p>\n\n\n\n<p>\u201cAt individual, team and company level, when we have common purpose, we have clarity on our contribution and we appreciate and feel appreciated by those we\u2019re working with, we\u2019re well on the way to good working relationships,\u201d says Rosie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rosie Brown sees great potential in human connection for creating positive, productive workplaces and generating great performance. As the Managing Director of COOK, Rosie has learnt that the best results nearly always come from a group of people working really well together. This has led her to pledge allegiance to the idea that the route to success is in relationship.<\/p>\n<p>At the 2019 Happy Workplaces Conference, Rosie encouraged people to return to work and look at their respective organisations through a relational lens. In Rosie&#8217;s view, looking at things through a relational lens is a wily method for figuring out what&#8217;s working and what isn&#8217;t.<\/p>\n<p>Watch the full talk or view the transcript below.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"blog-post-type":[37],"class_list":["post-8483","post","type-post","status-publish","format-standard","hentry","category-conference-videos-full","blog-post-type-blog-guest-feature"],"acf":{"featured_guest_name":"About Rosie Brown","featured_guest_biography":"Rosie started her career in London, and it didn\u2019t take long to work out that politics and investment banking weren\u2019t going to be part of the long term plan. In 2000, she joined\u00a0<a href=\"https:\/\/www.cookfood.net\/\" target=\"_blank\" rel=\"noopener\">COOK<\/a>\u00a0(then three years old, and co-founded by her brother Edward) working in most departments and having three sons along the way. Rosie became People Director in 2012. In 2016 Rosie took on the role of Managing Director.\r\n\r\nCOOK manufactures remarkable frozen food in our own Kitchens (made like you would at home) and sells it nationally in 86 retail stores and online. COOK are proud to be a founding UK BCorporation (people using business as a force for good) and have been voted as one of the Sunday Times Top 100 Companies to Work For, for the last 5 years (and the highest placed manufacturer). In 2015 COOK won the Sunday Times Wellbeing award for our work on relationships, and in 2016 and 2017 won the award for Developing Potential. In addition, COOK\u2019s \u2018Dream Academy\u2019 was voted in a Times list of Top 10 company benefits. In February 2019, COOK were recognised in 14th Place in the Sunday Times Top 100 Companies to Work For list.","featured_guest_image":"","read_or_watch_time":"Watch: 23 min watch","video_url":"https:\/\/youtu.be\/tx93zjTJjHc","transcripts":"Spending a day talking about happy workplaces and leadership is my idea of a really good day at work. A couple of weeks ago I was chatting to someone about leadership and what it is and how there\u2019s often so much ego associated with the word. We were kind of riffing on what actually leadership was and we thought, well perhaps all it is is actually people who are willing to stand for something and that\u2019s irrespective of where they are in the hierarchy.\r\n\r\nSo he turns to me and he says, \u2018So, as a leader, what do you stand for?\u2019 And I\u2019m like, \u2018Oh no, let\u2019s talk about other people.\u2019 It\u2019s much easier talking about other people. But he kept pushing the point and in the end where I got to and why I\u2019m here today is what I really stand for is relationships in business. And by that I mean the potential of powerful human connection to create great workplaces and deliver great performance as well.\r\n\r\nAt COOK we\u2019ve seen time and time again how great relationships have driven performance. In the benefit of hindsight sometimes you go, \u2018oh that was great strategy, that was great product development, that was great marketing,\u2019 but actually when you scratch the surface, nearly always it\u2019s a group of people working really well together and the route to success is in relationship.\r\n\r\nMaybe that should be no surprise, because when you go back to the very origin of the word company, it comes from two Latin words. We\u2019re all fluent in Latin, right? So two words: \u2018com\u2019 meaning \u2018with\u2019 and \u2018panis\u2019 meaning \u2018bread\u2019. So the very origin of the word company is rooted in people coming together over food and is rooted in relationship.\r\n\r\nIt feels to me, when we look at 21st century corporate working culture, we\u2019ve forgotten that essence of relationship at the heart of it. Actually if you Google the phrase \u2018relationships at work\u2019 you get a whole load of HR forums talking about how to stop people shagging in the stationery cupboard. This is not a conversation we\u2019re having. Just to clarify, those aren\u2019t the kind of relationships I\u2019m going to talk about so I\u2019m sorry if that\u2019s a crushing disappointment.\r\n\r\nThe relationships I\u2019m going to talk about are the countless everyday connections we have with our colleagues; the interactions that enable us to get meaningful work done or not; to help feel our contribution is recognised and appreciated or not; can we see the work place as more than just a paycheck or not? And these relationships, the thousands of interactions that ultimately add up to what we refer to as our company culture.\r\n\r\nWhat I hope to do today is to convince you to go back and look at your organisations through a relational lens. I believe when we really start to look at things through that lens it can help us to see what\u2019s working and why, and also importantly, what\u2019s not.\r\n\r\nSome of you know COOK, which is cool. So a little bit about us. We\u2019re a frozen food business and we do two really unfashionable things. We make stuff, we manufacture, we cook stuff. The other unfashionable thing we do is we have shops, real life shops on the high street. We\u2019ve got 90 of them and we\u2019ve got an e-commerce business, home delivery, and as the introduction said, our founding statement was to cook using the same techniques and ingredients that you use at home. That\u2019s what we\u2019ve stuck to over the course of 21 years.\r\n\r\nWe now have 500 people cooking, we have 500 people working in retail, we\u2019ve got HQ logistics, home delivery. So we\u2019ve got a workforce of about 1200 and it is a wildly diverse workforce, which is part of our richness as a culture. The idea about relationships has been at the heart of COOK ever since the beginning.\r\n\r\nThese were the founders of COOK. Ed, my brother, is on the right, posh public schoolboy. Dale is a brilliant chef, on the left, from the East End of London and grew up in and out of care homes. There is nothing to connect this people on the surface of it. Different ages, wildly different backgrounds and yet somehow they found a really powerful, trusting relationship that founded a business. The roots of COOK are in relationship.\r\n\r\nI find it really interesting that as we\u2019ve grown COOK we\u2019ve had loads and loads of advice on how to scale profit and how to scale shops and how to scale manufacturing. We\u2019ve had very, very little advice on how to scale our relationships and our culture. I think that\u2019s why so many people end up with a hierarchy which doesn\u2019t value relationship, because I think it\u2019s the easy option. Leaning into relationships and working with humans and our egos can be a messy, challenging business.\r\n\r\nI just want to give you two arguments why we need to keep persisting with it. The first reason is that all the evidence tells us that relationships are a fundamental human need and the cornerstone of wellbeing. And they also happen to be the greatest predictor of human happiness. The longest running study of happiness ever is the Harvard Grant Study, it\u2019s taken seven decades and its conclusion is really clear, which is our sense of happiness and fulfilment across a lifetime depends on the warmth of our relationships with others. So on the basis we spend more time at work than anywhere else, it seems to me that our organisations have to pay attention to this fact if we want people to thrive.\r\n\r\nThis is John and Rene and at COOK we run a scheme to help people with barriers to employment back into work. These two guys have real histories and stories to tell, which include addiction, spells on the street and spells in prison. What\u2019s been really interesting talking to them is they say the job is a starting point, and that\u2019s great, but really it\u2019s the relationships they\u2019ve found at work, it\u2019s the community and it\u2019s the support that has helped get these guys back on their feet and both now thriving. So relationships help people to thrive.\r\n\r\nThe second bit of evidence is that relationships drive commercial performance. So we all perform at our best when we\u2019re in a rich network of relationships. We work harder, better, more creatively and there\u2019s so much research from Google to Gallup to back that up. At COOK, we have a clear data link that when a shop team have good relationships with each other, the shop performs better. It really is as straightforward as that for us.\r\n\r\nThis is the team who\u2019ve run our Lightwater store for years. They have grown the business year-on-year-on-year in declining footfalls and challenging times. They\u2019d go out in the community, they engage with the community, every single one of them contributes to the success of that shop. They all know their place in the team and it is the relationships that exist between them that have driven the performance. So, relationships drive performance.\r\n\r\nAs organisations we need to pay attention because they help people thrive, relationships, and they drive performance. I just want to quickly test that with our own human experience now. I want you all to think of a great working relationship. This is Chris and Jemima who have a great working relationship. They were doing some yoga thing, I have no idea what they were doing. So I want you each to think of a great working relationship just for a minute, something that\u2019s really enabled you to thrive or really delivered great performance.\r\n\r\nI want you to turn to the person next to you and I want you to share the experience of that relationship and how it made you feel. Right, can some of you just shout out some of those words about how good relationships make us feel. Trusted, great. Respected. Understood. Energised. Empowered. Appreciated. Supported. Any others? Loved. Safe, cool.\r\n\r\nSo we\u2019re going to repeat that exercise and I want you to think of a dysfunctional working relationship, either now or in the past, and I want you to think about how that relationship makes you feel. Try and talk to someone different if you can, but share your experience in how that working relationship made you feel.\r\n\r\nThere\u2019s a lot of energy in the room for bad working relationships. Let\u2019s have some words for how poor or dysfunctional working relationships make us feel. Frustrated. Distrustful. Toxic. Angry. Shit. Self-destructive. Fearful. Undermined. Powerless. Unconfident. Sad. Confused.\r\n\r\nThe question that I\u2019m posing and I\u2019m asking is do we want to build organisations where our driving energy is trusted, respected, understood, empowered, supported, appreciated? Or are we trying to build organisations where our driving energy is frustrated, mistrustful, toxic, angry?\r\n\r\nI think our company cultures are just the sum of all of those relationships and interactions. So how can we make those as healthy as possible? I just want to share some things that we do at COOK to do that. First off, we approach relationships in the business the same way we approach commercial strategy, with serious intent. I think that\u2019s really important. There\u2019s lots we can do as individuals to have better working relationships, but I\u2019m not actually talking about that today. I\u2019m talking about what organisations can do and the structure that surrounds it.\r\n\r\nThis is a wonderful lady called Elizabeth who we worked with a few years back to create a model for big relationships. Where we got to with our big relationships model is relationships in the workplace need three key things to have really great working relationships. They need common purpose, the need clarity and they need appreciation. I\u2019m just going to talk through those three things.\r\n\r\nI\u2019m going to start with common purpose. We all want to believe in what we\u2019re doing, right? And we all want to unite behind something we can get behind. My definition of a really tough gig is trying to unite a team if the only purpose of that team is to make more money. That\u2019s not going to inspire anyone, so we need authentic purpose for who we\u2019re working with.\r\n\r\nFor the people team at COOK, some of whom are here today, it might be about serving everyone who joins our COOK family. For our finance team it might be about finding brilliant information to help us make better decisions. At a company level we have a purpose about nourishing relationships, but when relationships are faltering \u2013 when things get tricky \u2013 when there\u2019s a strong common purpose you\u2019ve always got something to come back to that you can then build from and it stops some of that he, she [blame game]. Common purpose is really important.\r\n\r\nAlso, having some time to get inspired, connect with others that we\u2019re working with and have some time together to get inspired by that. This is the logistics team. Every summer we have something called free range people days and every team goes out to the free range people day to hang out in a yurt in a field, in nature, and connects and gets inspired by what we\u2019re trying to achieve together and by what each team is trying to achieve separately together.\r\n\r\nThis is Naomi and Hannah who run the puddings floor and this was at our culture collective event, which Henry joined us at this year, where we take 200 team leaders, shop managers out of the business for two days to connect, reflect on why we\u2019re doing what we\u2019re doing and to become better leaders and managers and how we can lead relationships. So we do a lot to take people out of the day job to give them that time to inspire and connect.\r\n\r\nThis is a day where we shut our shops for the day and we took everybody on a cruise down the Thames. This is actually on board a boat, which was an absolute blast, to say thank you and again connect, get inspired by what we\u2019re trying to achieve. Relationships need a common purpose and they need time for connection so united we stand.\r\n\r\nOnce we\u2019re united we then need clarity. When there\u2019s a purpose you really believe in, you really want to contribute to it. So right, I know what we\u2019re trying to achieve, how can I use my skills and my contribution to contribute? I think we\u2019re all motivated to some extent by autonomy and having clarity releases all of that potential and contribution. So clarity\u2019s really important, but how does it relate to relationships?\r\n\r\nI want a show of hands for anyone who has wanted to gently maim a colleague for stepping on your toes, replying to an email that was yours, taken credit for your work. Put your hand up if you\u2019ve experienced any of these? Got frustrated over a grey area, not been able to move forward an idea because you don\u2019t know who owns it?\r\n\r\nSo many relationship issues are just straightforward caused by lack of clarity. When there\u2019s lack of clarity, politics sets in.\r\n\r\nTwo quick things we do around clarity: role design is so important. I\u2019m not interested in big job descriptions, but I am really interested in whether we can articulate what a role does in one or two sentences and communicate that clearly. We avoid those roles\u2026 you know those roles, they report into five teams, they do 36 different admin tasks, you don\u2019t really know what they do, they don\u2019t really know what they do?\r\n\r\nSecond thing we do is really clear planning. So we co-create a plan every year, it goes to all 1200 people at COOK and every year it says we\u2019re going to have a successful year if we do these three things. We have between eight and ten things as a company we are going to achieve that aligns with our strategy. There\u2019s total clarity on both individual contribution and where we\u2019re going.\r\n\r\nThe third and perhaps most important thing I\u2019m going to talk about, united we stand behind a common purpose, clarity on where we fit in and I\u2019m going to talk about appreciation. I couldn\u2019t do a talk on relationships without referencing the greatest relationship of all time. Don\u2019t know if you know what the greatest relationship of all time is? It is, of course, Kate and Leo. They are the greatest relationship of all time and here they are.\r\n\r\nI\u2019m including them because there\u2019s a moment in the film where they\u2019re sat on the deck of the Titanic and they\u2019re talking about Jack\u2019s drawings. Rose turns to Jack and she says, \u2018You have a gift Jack, you see people.\u2019 And he turns back to her and he says, \u2018I see you.\u2019 What happens in that moment is they both see each other and it\u2019s from that moment that their relationship really blossoms. But at work, too, we want to be seen. We want to be appreciated for what we\u2019re bringing to the party and that in turn makes for better relationships.\r\n\r\nWe\u2019re always trying to find fun ways to get people to connect at work. These are two of our London shop managers in a photo booth thing who clearly love each other a lot, which is great. As organisations we can act too by appreciating where our workforce is at and meeting the needs of those in our organisations.\r\n\r\nIn our kitchen and after speaking to people we ran lots of workshops. We have English workshops, we have an Eastern European workforce, we have run Brexit clinics, because that\u2019s been a real challenge to some of them, the uncertainty that\u2019s causing, we do financial wellbeing workshops, mental health, confidence workshops, because that\u2019s where the need is and that\u2019s what matters to people.\r\n\r\nLikewise we have a hardship fund, because we definitely don\u2019t want people going to the loan sharks elsewhere to support people. We have a holiday home, because when you\u2019re on the Living Wage affording a family holiday can be a real stretch. We have something called the Dream Academy, which is a life-coaching programme, which is four months. A lot of people who come and work for us don\u2019t have a lot of education, haven\u2019t had a lot of input, and this is a programme to really help people identify what their life goals and dreams are and then to help them achieve it.\r\n\r\nWe\u2019ve had some lovely stories. Having better relationships with their step-children was someone\u2019s dream. Someone learned to drive. Better teeth, buying a first flat. I think the point is when we tune into the needs that exist in our teams and in our organisations, and then we go and meet that need, people feel appreciated and that fuels positive relationship.\r\n\r\nAt individual, team and company level, when we have common purpose, we have clarity on our contribution and we appreciate and feel appreciated by those we\u2019re working with, we\u2019re well on the way to good working relationships.\r\n\r\nI just want to close by sharing Damien\u2019s story. This is Damien. He\u2019s a brilliant chef, really keen amateur photographer and an incredibly kind human being. He\u2019s been very kind in letting me share his story today. He lives alone, he doesn\u2019t have family nearby, and he lives with mental health issues. Last year, those issues spiralled and became a serious threat to his life.\r\n\r\nAt work we have a big part of the family value, which is about looking after each other, looking out for each other and mucking in where necessary. When Damien got seriously ill what the kitchens team did between them was they organised a rota so that Damien got visited, he got supported, he got contacted. I really believe it was their kindness and compassion that means Damien is still with us today. He\u2019s well on the road to recovery and he\u2019s back at work and it\u2019s fantastic.\r\n\r\nI\u2019ll finish with one of Damien\u2019s photos. This is one of his pictures he took recently of a sunrise on the Kent coast and I hope the symbolism of the new dawn for Damien isn\u2019t lost on you either. But I think it\u2019s a brilliant story to illustrate why workplace relationships really matter. We\u2019re all in a position where we can reject the established corporate system and lean into the messiness and challenge of creating great relationships in our organisations. They deliver great workplaces and great performance and if we all get on board then maybe we can genuinely have a new dawn for our workplaces."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How COOK Places Relationships at the Heart of Their Business - Happy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happy.co.uk\/blogs\/how-cook-places-relationships-at-the-heart-of-their-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How COOK Places Relationships at the Heart of Their Business\" \/>\n<meta property=\"og:description\" content=\"Rosie Brown sees great potential in human connection for creating positive, productive workplaces and generating great performance. As the Managing Director of COOK, Rosie has learnt that the best results nearly always come from a group of people working really well together. This has led her to pledge allegiance to the idea that the route to success is in relationship. At the 2019 Happy Workplaces Conference, Rosie encouraged people to return to work and look at their respective organisations through a relational lens. In Rosie&#039;s view, looking at things through a relational lens is a wily method for figuring out what&#039;s working and what isn&#039;t. 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