{"id":8471,"date":"2018-01-29T03:01:00","date_gmt":"2018-01-29T03:01:00","guid":{"rendered":"https:\/\/arliemediadesign.com\/?p=8471"},"modified":"2025-03-19T04:07:21","modified_gmt":"2025-03-19T04:07:21","slug":"evergreen-targets-and-why-your-business-should-use-them","status":"publish","type":"post","link":"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/","title":{"rendered":"Evergreen Targets and Why Your Business Should Use Them"},"content":{"rendered":"\n<p>Equinor (formerly Statoil) is Scandinavia\u2019s largest company, with operations in 36 countries and a turnover of 130bn USD. On Fortune 500, the company was recently ranked #1 on Social responsibility and #7 on Innovation. Transparency International has named Statoil the most transparent listed company globally.<\/p>\n\n\n\n<p>In this short video from the 2017 Beyond Budgeting Conference, Bjarte talks about how he implemented evergreen targets at Equinor. This allows Equinor to focus on doing well against their competitors, and they are in place permanently until further notice, rather than trying to set predictions every autumn.<\/p>\n\n\n\n<p>&#8220;We are not identical [to our competitors], so this is not as precise as setting 12.5, but it&#8217;s ten times more relevant,&#8221; explains Bjarte.<\/p>\n\n\n\n<p>You can also watch the full video of Bjarte&#8217;s talk,\u00a0<a href=\"\/blogs\/ambition-to-action-the-equinor-beyond-budgeting-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ambition to Action: The Equinor Beyond Budgeting Journey<\/a>\u00a0(20 minute watch).<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">About Bjarte<\/h3>\n\n\n\n<p>Bjarte Bogsnes has a long international career, both in Finance and HR. He is a pioneer in the Beyond Budgeting movement and has been heading up the implementation of Beyond Budgeting at Equinor (formerly Statoil), Scandinavia\u2019s largest company. He led a similar initiative in Borealis in the mid-nineties, one of the companies that inspired the Beyond Budgeting model. He has helped numerous other companies globally getting started on a Beyond Budgeting journey.<\/p>\n\n\n\n<p>Bjarte is Chairman of&nbsp;<a href=\"https:\/\/bbrt.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyond Budgeting Roundtable (BBRT).<\/a>&nbsp;He is a popular international business speaker and Beyond Budgeting coach, and a winner of a&nbsp;<a href=\"https:\/\/www.managementexchange.com\/feature\/m-prize-winners\">Harvard Business Review\/McKinsey Management Innovation award<\/a>. Bjarte is the author of&nbsp;<em><a href=\"https:\/\/www.amazon.co.uk\/Implementing-Beyond-Budgeting-Unlocking-Performance\/dp\/111915247X\/ref=sr_1_1?ie=UTF8&amp;qid=1545902479&amp;sr=8-1&amp;keywords=bogsnes\" target=\"_blank\" rel=\"noreferrer noopener\">Implementing Beyond Budgeting &#8211; Unlocking the Performance Potential<\/a><\/em>, where he writes about his almost thirty years long Beyond Budgeting journey. His new book&nbsp;<a href=\"https:\/\/www.amazon.in\/This-Beyond-Budgeting-Adaptive-Organizations\/dp\/1394171242\/ref=sr_1_4?crid=3MKE0IS53US1Z&amp;keywords=Bogsnes&amp;qid=1673274621&amp;sprefix=bogsnes%2Caps%2C90&amp;sr=8-4\" target=\"_blank\" rel=\"noreferrer noopener\"><em>This is Beyond Budgeting \u2013 A Guide to more Adaptive and Human Organizations<\/em><\/a>&nbsp;with a foreword by Gary Hamel is out early 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this two-minute video, Bjarte Bogsnes (Chairman at the Beyond Budgeting Institute) talks about evergreen targets at Statoil, and why you should deploy them in your own business.<\/p>\n","protected":false},"author":3,"featured_media":8472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"blog-post-type":[36],"class_list":["post-8471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference-videos-shorts","blog-post-type-blog-with-video"],"acf":{"read_or_watch_time":"Watch: 2 min watch","video_url":"https:\/\/youtu.be\/MmUTa9xPLmM","transcripts":"\u201cThese are our most important financial targets in the company [Shareholder Return and Return on Capital] \u2013 the two KPIs here definitely have their weaknesses, but that is not the point, the point is that we are thinking in relative terms.\r\n\r\n\u201cOn return on capital there is no target of 11 and a half or whatever, it\u2019s all about doing well against competition. Here are some of the guys we compete with. We are not identical, so this is not as precise as setting 12 and a half, but it\u2019s ten times more relevant.\r\n\r\n\u201cWe call these \u2018evergreen targets\u2019. We\u2019ve had the same ones for maybe ten years now, we\u2019ve moved the one on the right [Return on Capital] up and down a few times, but we don\u2019t need a big exercise every autumn to recalculate this \u2013 they stand until we have some other ones. These are probably the closest our board comes to approving a budget.\u201d"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evergreen Targets and Why Your Business Should Use Them - Happy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evergreen Targets and Why Your Business Should Use Them\" \/>\n<meta property=\"og:description\" content=\"In this two-minute video, Bjarte Bogsnes (Chairman at the Beyond Budgeting Institute) talks about evergreen targets at Statoil, and why you should deploy them in your own business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Happy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HappyLtd\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T03:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T04:07:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/03\/evergreen-targets-and-why-your-business-should-use-them.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Claire Lickman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@happyltd\" \/>\n<meta name=\"twitter:site\" content=\"@happyltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Lickman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\"},\"author\":{\"name\":\"Claire Lickman\",\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/person\/f99ae649b38fd15938ba6a2f3ff56c06\"},\"headline\":\"Evergreen Targets and Why Your Business Should Use Them\",\"datePublished\":\"2018-01-29T03:01:00+00:00\",\"dateModified\":\"2025-03-19T04:07:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\"},\"wordCount\":304,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.happy.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/03\/evergreen-targets-and-why-your-business-should-use-them.webp\",\"articleSection\":[\"Conference videos (shorts)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\",\"url\":\"https:\/\/www.happy.co.uk\/blogs\/evergreen-targets-and-why-your-business-should-use-them\/\",\"name\":\"Evergreen Targets and Why Your Business Should Use Them - 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