{"id":7982,"date":"2025-01-01T04:18:00","date_gmt":"2025-01-01T04:18:00","guid":{"rendered":"https:\/\/arliemediadesign.com\/?p=7982"},"modified":"2025-03-29T08:27:48","modified_gmt":"2025-03-29T08:27:48","slug":"dom-monkhouse-on-how-to-become-profitable","status":"publish","type":"post","link":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/","title":{"rendered":"Dom Monkhouse on how to become profitable"},"content":{"rendered":"\n<p>Dom explains how profits have increased over the last four years at his company UK Rackspace. One of their main ways of ensuring profits increase is through keeping customers and making sure that your customers are liking your business enough to keep using your business. He utilizes surveys, keeping track of how many people rate them 8 and above on surveys and how many people rate them 6 and above, which means that something does need to be fixed.<\/p>\n\n\n\n<p>This talk is a few quick examples of how to hire for people who are happy and how to look at profitability.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What you will learn in this video:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to think about and promote profit within your company.<\/li>\n\n\n\n<li>How to challenge thinking when recruiting to better know who you are hiring.<\/li>\n\n\n\n<li>The ways that you can change the values that you have as a leader.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Related resources:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blogs\/dom-monkhouse-happy-staff-happy-customers-happy-profits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dom Monkhouse: Happy staff = Happy Customers = Happy Profits<\/a>&nbsp;&#8211; See Dom&#8217;s full talk on this topic, deep-diving into skills he&#8217;s shared here.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.happymanifesto.com\/the-podcast\/building-and-nurturing-a-team-of-a-players-with-dominic-monkhouse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dom Monkhouse has been on the Happy Podcast<\/a>&nbsp;&#8211; talking about building and nurturing your team.<\/li>\n\n\n\n<li><a href=\"\/blogs\/happy-staff-are-more-productive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henry Stewart, 5 Things You Can Do to Give Better Customer Service<\/a>&nbsp;&#8211; This blog post deep-dives into ways to give better customer service.&nbsp;<\/li>\n\n\n\n<li><a href=\"\/blogs\/happy-staff-are-more-productive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Happy Staff are More Productive<\/a>&nbsp;&#8211; This blog post shows evidence that happy staff are better for the workplace.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dom Monkhouse at Happy Workplaces 2015<\/p>\n","protected":false},"author":3,"featured_media":8081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"blog-post-type":[36],"class_list":["post-7982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference-videos-shorts","blog-post-type-blog-with-video"],"acf":{"read_or_watch_time":"Watch: 25 min watch","video_url":"https:\/\/youtu.be\/RMcrmZmmWjM","transcripts":"You don't start about the profitability, it's a great piece of work. A couple of books actually, Service Profit Chain and then rewritten as the Service Value Chain. And basically they say you can't go and generate profit. What you have to do is you have to start at the other end. And you've got to have a reason to exist.\r\n\r\nYou've got to hire people who believe in your reason to exist. You've got to make them happy. They in turn will, as a result of being happy at what they do, be good at it. Customers will be happy. They'll spend more money and tell their friends. Word of mouth marketing. And then you'll become profitable.\r\n\r\nAnd it seems to me that that's really, really simple and straightforward. I can get my head around that. That sort of sums it up, really. Happy customers, more profit, happy staff, in any order. It's just a circular thing. That's what I've done. The other thing I've done is something that Henry once pointed out to me that I'm good at.\r\n\r\nAnd that is, if I see something which is good and it works I'll steal it and I'll roll it out. I'll try really, really hard not to forget it on many companies. I go into either as a consultant or as an assessor, or in fact, businesses where I've worked. You see that there's a bit of the\u00a0organisation\u00a0that does something really, really well, and the whole company used to do it and then large chunks of it forgot it.\r\n\r\nAnd somebody calls that a doctor who moment in their business. Where you turn around thinking that this is a way we did it, and it was great. And then all of a sudden it was too hard, or it was too difficult, or they hired some new people, and it wasn't written down, so, well, they just stopped. But what I do is I give people a blank sheet of paper and a packet of coloring pencils, and I say, spend ten minutes, draw me a picture, what motivates you and inspires you.\r\n\r\nI leave the room, let them get on with it, come back in, and then I spend twenty minutes talking to them about their picture. You know, they just tell you everything. I mean, they tell you stuff about, you know, their husband, their wives, their parents, their kids, their house, You know, where they went to school, what they want to do when they retire.\r\n\r\nI mean, everything. One guy even told me he had a drug habit. He wasn't, I don't think he was going to tell me that when he came in. That wasn't on his plan. But, I said, why did you leave the job? Was it all sex, drugs, and rock and roll? And when we'd, when we'd ruled out, it wasn't. Anyway. You can see that and people just sort of open up.\r\n\r\nAnd they can't, they haven't prepared for it. So, it becomes really. And the thing is, I don't want to hire dull people. I want to hire people that I want to go to the pub with. At least that's Because they're not going to get more exciting when they talk to our customers. And I want people who are interested in something, I don't care what it is."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dom Monkhouse on how to become profitable - Happy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dom Monkhouse on how to become profitable\" \/>\n<meta property=\"og:description\" content=\"Dom Monkhouse at Happy Workplaces 2015\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\" \/>\n<meta property=\"og:site_name\" content=\"Happy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HappyLtd\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-01T04:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-29T08:27:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Claire Lickman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@happyltd\" \/>\n<meta name=\"twitter:site\" content=\"@happyltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Lickman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\"},\"author\":{\"name\":\"Claire Lickman\",\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/person\/f99ae649b38fd15938ba6a2f3ff56c06\"},\"headline\":\"Dom Monkhouse on how to become profitable\",\"datePublished\":\"2025-01-01T04:18:00+00:00\",\"dateModified\":\"2025-03-29T08:27:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\"},\"wordCount\":239,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.happy.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp\",\"articleSection\":[\"Conference videos (shorts)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\",\"url\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\",\"name\":\"Dom Monkhouse on how to become profitable - Happy\",\"isPartOf\":{\"@id\":\"https:\/\/www.happy.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp\",\"datePublished\":\"2025-01-01T04:18:00+00:00\",\"dateModified\":\"2025-03-29T08:27:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage\",\"url\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp\",\"contentUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp\",\"width\":600,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.happy.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom Monkhouse on how to become profitable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.happy.co.uk\/#website\",\"url\":\"https:\/\/www.happy.co.uk\/\",\"name\":\"Create Happy, Empowered Workplaces with Happy Ltd\",\"description\":\"Create Happy, Empowered Workplaces with Happy Ltd\",\"publisher\":{\"@id\":\"https:\/\/www.happy.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.happy.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.happy.co.uk\/#organization\",\"name\":\"Create Happy, Empowered Workplaces with Happy Ltd\",\"url\":\"https:\/\/www.happy.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/10\/happy-logo.svg\",\"contentUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/10\/happy-logo.svg\",\"width\":210,\"height\":72,\"caption\":\"Create Happy, Empowered Workplaces with Happy Ltd\"},\"image\":{\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HappyLtd\",\"https:\/\/x.com\/happyltd\",\"https:\/\/www.instagram.com\/happyltd\",\"https:\/\/www.linkedin.com\/company\/happy-ltd-\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/person\/f99ae649b38fd15938ba6a2f3ff56c06\",\"name\":\"Claire Lickman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.happy.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/11\/claire-lickman-250px-150x150.png\",\"contentUrl\":\"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/11\/claire-lickman-250px-150x150.png\",\"caption\":\"Claire Lickman\"},\"description\":\"Claire is Head of Marketing at Happy. She has worked at Happy since 2016, and is responsible for Happy's marketing strategy, website, social media and more. Claire first heard about Happy in 2012 when she attended a mix of IT and personal development courses. These courses were life-changing and she has been a fan of Happy ever since. She has a personal blog at lecari.co.uk.\",\"url\":\"https:\/\/www.happy.co.uk\/about-us\/authors\/claire-lickman\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dom Monkhouse on how to become profitable - Happy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/","og_locale":"en_US","og_type":"article","og_title":"Dom Monkhouse on how to become profitable","og_description":"Dom Monkhouse at Happy Workplaces 2015","og_url":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/","og_site_name":"Happy","article_publisher":"https:\/\/www.facebook.com\/HappyLtd","article_published_time":"2025-01-01T04:18:00+00:00","article_modified_time":"2025-03-29T08:27:48+00:00","og_image":[{"width":600,"height":240,"url":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp","type":"image\/webp"}],"author":"Claire Lickman","twitter_card":"summary_large_image","twitter_creator":"@happyltd","twitter_site":"@happyltd","twitter_misc":{"Written by":"Claire Lickman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#article","isPartOf":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/"},"author":{"name":"Claire Lickman","@id":"https:\/\/www.happy.co.uk\/#\/schema\/person\/f99ae649b38fd15938ba6a2f3ff56c06"},"headline":"Dom Monkhouse on how to become profitable","datePublished":"2025-01-01T04:18:00+00:00","dateModified":"2025-03-29T08:27:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/"},"wordCount":239,"commentCount":0,"publisher":{"@id":"https:\/\/www.happy.co.uk\/#organization"},"image":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp","articleSection":["Conference videos (shorts)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/","url":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/","name":"Dom Monkhouse on how to become profitable - Happy","isPartOf":{"@id":"https:\/\/www.happy.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage"},"image":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp","datePublished":"2025-01-01T04:18:00+00:00","dateModified":"2025-03-29T08:27:48+00:00","breadcrumb":{"@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#primaryimage","url":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp","contentUrl":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2025\/01\/untitled-1-1.webp","width":600,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/www.happy.co.uk\/blogs\/dom-monkhouse-on-how-to-become-profitable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.happy.co.uk\/"},{"@type":"ListItem","position":2,"name":"Dom Monkhouse on how to become profitable"}]},{"@type":"WebSite","@id":"https:\/\/www.happy.co.uk\/#website","url":"https:\/\/www.happy.co.uk\/","name":"Create Happy, Empowered Workplaces with Happy Ltd","description":"Create Happy, Empowered Workplaces with Happy Ltd","publisher":{"@id":"https:\/\/www.happy.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.happy.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.happy.co.uk\/#organization","name":"Create Happy, Empowered Workplaces with Happy Ltd","url":"https:\/\/www.happy.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.happy.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/10\/happy-logo.svg","contentUrl":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/10\/happy-logo.svg","width":210,"height":72,"caption":"Create Happy, Empowered Workplaces with Happy Ltd"},"image":{"@id":"https:\/\/www.happy.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HappyLtd","https:\/\/x.com\/happyltd","https:\/\/www.instagram.com\/happyltd","https:\/\/www.linkedin.com\/company\/happy-ltd-\/"]},{"@type":"Person","@id":"https:\/\/www.happy.co.uk\/#\/schema\/person\/f99ae649b38fd15938ba6a2f3ff56c06","name":"Claire Lickman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.happy.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/11\/claire-lickman-250px-150x150.png","contentUrl":"https:\/\/www.happy.co.uk\/wp-content\/uploads\/2024\/11\/claire-lickman-250px-150x150.png","caption":"Claire Lickman"},"description":"Claire is Head of Marketing at Happy. She has worked at Happy since 2016, and is responsible for Happy's marketing strategy, website, social media and more. Claire first heard about Happy in 2012 when she attended a mix of IT and personal development courses. These courses were life-changing and she has been a fan of Happy ever since. She has a personal blog at lecari.co.uk.","url":"https:\/\/www.happy.co.uk\/about-us\/authors\/claire-lickman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/posts\/7982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/comments?post=7982"}],"version-history":[{"count":0,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/posts\/7982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/media\/8081"}],"wp:attachment":[{"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/media?parent=7982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/categories?post=7982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/tags?post=7982"},{"taxonomy":"blog-post-type","embeddable":true,"href":"https:\/\/www.happy.co.uk\/wp-json\/wp\/v2\/blog-post-type?post=7982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}